HostGator was a rudderless ship, with various pieces of its history scattered throughout the website, marketing materials, and, really, its entire existence. Nothing looked like it belonged together.
So, we re-built their brand to bring the fun and personality back. We were told, “you have to keep the alligator, he has to remain animated, and it has to be weird.” I think we pulled it off.
Creative Director: Matt Hannan
Creative Director: Lexy DeRosa
Art Director: Britt Hafford
Copywriter: Michelle Drennan
Project Manager: Kat Hardman